Task 3 - Kendrick Lamar Music Video Analysis

Kendrick Lamar - King Kunta

• A lot of slow motion shots and handheld camerawork is used throughout the video with the handheld camera mainly focusing on Lamar adding to the 'star image' which is used for marketing
• A lot of the slow motion shots reflect life in Compton, such as the shot of the motorbikes 3.12, which shows the unity and outgoing lifestyle the people live, and this contrasts with the more serious, political views in the shot at 3.03 showing Martin Luther King
• Camera movement is used to show the fast tempo of the song, and the hand held camera is normally bouncing with the beat and the Compton locals 
• The video is set in Compton, and it makes the audience see urban life in Compton and the area, along with the sense of community, that Lamar grew up in 
• The editing is also very quick showing the energetic atmosphere in Compton and the fast tempo of the song